Privacy Policy for Hooper’s Hooch

At Hooper’s Hooch (“we,” “us,” or “our”), accessible at hoopershooch.com, we are fully committed to safeguarding your privacy and ensuring that your personal data is collected and used properly, lawfully, and transparently. This Privacy Policy outlines the principles and practices that govern how we handle personal data, and reflects our commitment to data protection and privacy rights as provided under the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

1. Introduction

Your privacy matters to us. We understand the importance of transparency, confidentiality, and security when it comes to your personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information and outlines your rights and choices concerning your personal data.

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to all personal data collected through the website hoopershooch.com, as well as to the services and features offered therein. Hooper’s Hooch is the Data Controller under GDPR and similar legal frameworks, meaning we determine the purposes and methods of processing personal data collected via our website and associated services.

For the purposes of data privacy regulations, Hooper’s Hooch can be contacted by email at [email protected] for any issues or queries relating to this policy or your personal data.

3. Categories of Data Processed

We collect and process various types of personal data, which may include:

– Usage Data: Information such as your IP address, browser type, operating system, date/time stamps, referring URLs, page views, and duration of visits to pages on hoopershooch.com.
– Account Data: Information provided during account registration or purchase, including your name, mailing address, email address, and telephone number.
– Profile Data: Data that includes your product preferences, purchase history, and on-site behavioral activity.
– Communication Data: Records of communications between you and our support or contact teams, including requests, inquiries, feedback, and any associated communication history.
– Technical Data: Device-specific information such as hardware type, system settings, operating system version, and other configurations used to access hoopershooch.com.
– Transaction Data: Details related to your purchases and transactions, such as payment card data (processed via secure third-party services), order history, delivery address, and billing details.
– Preference Data: Information on your consent to marketing communications, interest indicators, favored products, and user experience configurations.

4. Legal Bases for Processing

In accordance with Article 6 of the GDPR and relevant provisions of the CCPA, we process personal data under the following legal grounds:

– Consent: Where you have provided your explicit consent for processing activities (e.g., email marketing).
– Contractual Necessity: When processing is necessary to enter into or perform a contract (e.g., processing payment and shipping data for your order).
– Legitimate Interests: When it is in our legitimate business interests to process your data in a manner that is not overridden by your fundamental rights and freedoms (e.g., analytics, fraud prevention, improving our services).
– Legal Obligation: When processing is necessary for the fulfillment of legal and regulatory requirements.

5. Your Rights

Under the GDPR, CCPA, and other applicable data protection laws, you are entitled to exercise the following rights:

– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You have the right to correct inaccurate or incomplete data about you.
– Right to Erasure: You may request deletion of your personal information where legally permissible.
– Right to Restriction: You may request restriction of processing where grounds apply.
– Right to Data Portability: You may request your personal data in a portable format.
– Right to Object: You may object to processing based on legitimate interests or direct marketing.

California residents additionally have the right to opt-out of the sale of personal information and to not be discriminated against for exercising privacy rights under CCPA.

To exercise these rights, please contact us at [email protected].

6. Security Measures

We use robust technical and organizational security measures to protect personal data. These include, but are not limited to:

– SSL/TLS encryption for data in transit
– Access control protocols to limit data access to authorized personnel only
– Routine data backups and disaster recovery systems
– Employee training on data protection principles and procedures

Despite our efforts, no method of transmission or storage over the internet is entirely secure. Users should take care when sharing sensitive information.

7. International Transfers

Personal data may be processed or stored outside your home jurisdiction, including in countries that may not provide the same level of data protection. Where applicable, we use Standard Contractual Clauses (SCCs) approved by the European Commission or other approved safeguards to ensure adequate protection as required by GDPR and other applicable laws.

8. Data Retention

We retain personal data for only as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, regulatory, tax, accounting, or reporting requirements. Generally:

– Account Data and Transaction Data: retained for minimum of six years, except where retention for a longer period is required by law;
– Usage and Technical Data: retained up to 2 years for analytics and diagnostics;
– Communication Data: retained for up to 3 years from the date of contact;
– Marketing Preference Data: stored until consent is withdrawn or updated.

Once data is no longer needed, we securely delete or anonymize it.

9. Cookie Policy

hoopershooch.com uses cookies and similar technologies to enhance user experience, deliver personalized content, analyze website usage, and for performance optimization. Cookies fall under the following categories:

– Essential Cookies: Necessary for website functionality (e.g., authentication, account access).
– Functional Cookies: Improve site utilities (e.g., saving preferences).
– Analytics Cookies: Help us understand site traffic and user interactions via third-party services like Google Analytics.
– Performance Cookies: Optimize the speed and performance of our website and services.

10. Cookie Management and Compliance

Users are provided with options to manage their cookie preferences via the website’s cookie consent tool. In compliance with GDPR and CCPA:

– No non-essential cookies are deployed without prior user consent.
– Visitors may modify or withdraw consent at any time through the cookie settings tool.
– Do Not Track (DNT) and opt-out mechanisms are respected where legally required.

11. Special Protections for Children

hoopershooch.com does not knowingly collect or solicit personal data from children under the age of 13. If we become aware that we have unintentionally collected personal data from a child under 13, we will take immediate steps to delete such information. Parents or guardians who believe that their child may have submitted personal information are encouraged to contact us at [email protected].

12. Policy Updates and User Notifications

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. When changes are made, we will revise the content on this page and, where appropriate, provide prominent notice or request renewed consent when required.

You are encouraged to revisit this page periodically to stay informed about how we are protecting your data.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights under applicable privacy laws, please contact our Data Protection Officer at:

Email: [email protected]

We are committed to complying fully with applicable data privacy and protection laws. If you have any concerns about how your personal data is being handled, we encourage you to get in touch so we can assist you.