Privacy Policy - Hooper's Hooch

Hooper’s Hooch (“we,” “us,” or “our”) is firmly committed to protecting the privacy and personal data of our users. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of personal information through our website, hoopershooch.com (the “Site”). This Policy is designed to reflect our role as a responsible data controller and comply with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the California Consumer Privacy Act of 2018 (“CCPA”), and other relevant privacy laws.

1. Commitment to Privacy and Data Protection

We prioritize the confidentiality, integrity, and lawful handling of your personal information. By accessing or using hoopershooch.com, you acknowledge the practices described herein and trust in our commitment to protecting your personal information.

2. Scope of This Policy and Role as Data Controller

This Privacy Policy applies to personal data processed through hoopershooch.com, including data collected via online forms, purchases, support inquiries, and website browsing. Hooper’s Hooch acts as the “Data Controller” for all such personal information, meaning we determine the purposes and means of processing your data in accordance with legal obligations.

3. Categories of Personal Data We Process

We may collect and process the following categories of personal information:

a) Usage Data
Information about how you interact with our Site, including IP address, browser type and version, device type, operating system, referral source, length of visit, page views, navigation patterns, and session identifiers.

b) Account Data
Information you provide when you create an account, such as full name, physical address, email address, phone number, and login credentials.

c) Profile Data
Information related to your activities on hoopershooch.com, including purchase history, preferences, interests, and user behavior.

d) Communication Data
Records of communication with us, including customer support requests, feedback submissions, emails, chat transcripts, and other correspondence.

e) Technical Data
Information related to your device and system environment, including device model, operating system version, browser plugins, screen resolution, and network settings.

f) Transaction Data
Details necessary to process purchases and deliver products, including payment card data (collected and processed by third-party payment processors), billing/shipping information, and order history.

g) Preference Data
Indications of how and whether you wish to receive marketing communications, event invitations, special offers, and your expressed interests in products or categories.

4. Legal Bases for Processing Personal Data

We process your personal data only where a valid legal basis applies. These include:

– Legitimate Interests: Processing necessary for our operational needs, security, analytics, prevention of fraud, and marketing (where not overridden by your rights).
– Contractual Necessity: Processing required to fulfill our contractual obligations, such as delivering orders or managing your user account.
– Legal Obligations: Processing required for compliance with applicable legal requirements.
– Consent: In circumstances where consent is required (e.g., for certain cookies or marketing communications), we will request your clear and informed approval, which can be withdrawn at any time.

5. Your Rights Under GDPR and CCPA

Subject to applicable law, you have the following rights concerning your personal data:

– Right of Access: Obtain confirmation of data processing and access to your personal data.
– Right of Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure: Request that we delete your personal data, subject to lawful exemptions.
– Right to Restriction: Limit our processing under specific conditions.
– Right to Data Portability: Receive your data in a structured, commonly used format and transmit it to another controller.
– Right to Object: Decline processing conducted under legitimate interest or for direct marketing purposes.
– Right Not to Be Subject to Automated Decisions: Be free from decision-making based solely on automated processing or profiling that significantly affects you.

CCPA-specific rights include:

– Right to Know: Access categories and specific pieces of personal information collected, disclosed, or sold.
– Right to Delete: Request deletion of personal information we collect.
– Right to Opt-Out of Sale: We do not sell your personal information, but you may contact us if you have questions.
– Non-Discrimination: Exercise your CCPA rights free from discriminatory treatment.

To exercise any of these rights, please email us at [email protected]. We may require identity verification before fulfilling certain requests.

6. Security Measures

We implement robust technical and organizational security measures to protect your data, including:

– End-to-end encryption of sensitive data during transmission and storage
– Role-based access controls and two-factor authentication for internal systems
– Regular backups and secure server infrastructure
– Mandatory privacy training for employees handling personal data

Although we take all reasonable measures to protect your personal information, no system is entirely immune to compromise. We encourage you to take precautions when accessing hoopershooch.com, such as using strong passwords and not sharing account credentials.

7. International Data Transfers

Personal data collected on hoopershooch.com may be transferred and stored outside of your country of residence. Where data is transferred internationally, we implement appropriate safeguards under Article 46 of the GDPR, including Standard Contractual Clauses approved by the European Commission and other recognized compliance mechanisms. We also ensure contractual and technical measures that provide an adequate level of protection for personal data.

8. Data Retention

We retain personal information only as long as necessary for the purposes for which it was collected, including:

– Account Data: retained while your account is active and up to 24 months after inactivity or closure.
– Transaction Data: retained for a period consistent with tax and accounting regulations (typically seven years).
– Communication Data: retained for three years from the last interaction.
– Marketing Preferences and Consent Records: retained until you withdraw consent or for five years, whichever comes first.
– Technical and Usage Data: typically anonymized or aggregated within 12 months of collection.

We may retain some data longer where required by legal obligations or essential for legitimate business interests.

9. Cookie Policy

hoopershooch.com uses cookies and similar tracking technologies to enhance user experience and analyze site performance. Cookies fall into the following categories:

– Essential Cookies: Required for core site functionality and security.
– Functional Cookies: Enable enhanced features like remembering preferences and user settings.
– Performance and Analytics Cookies: Collect aggregated data on usage patterns to optimize the Site.
– Marketing Cookies: Track engagement with advertisements and personalize marketing based on your behavior.

10. Cookie Management and Compliance

Upon your first visit, hoopershooch.com will prompt you to manage cookie preferences in accordance with GDPR and CCPA. You can update your consent choices at any time via our Cookie Settings tool.

Alternatively, you may manage cookies through your browser settings. Note that disabling certain cookies may impair portions of the Site’s functionality.

Under CCPA, users may request details about third parties receiving tracking information or opt-out of sharing by contacting us at [email protected]. We ensure transparency and honor “Do Not Track” and Global Privacy Control (GPC) browser signals where legally required.

11. Protection of Children’s Privacy

Our Site is not directed toward children under the age of 13, and we do not knowingly collect personal information from anyone in this age group. If you are a parent or guardian and become aware that your child has provided us with personal data, please contact us at [email protected] so we may take appropriate steps to delete such information.

12. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and in accordance with changes to applicable laws or our data practices. Updates will be posted on hoopershooch.com, and, where material, we will notify you through conspicuous notice on our website or other direct communication.

You are encouraged to review this policy periodically to remain informed about how we protect your privacy.

13. Contact Us

If you have any questions, concerns, or wish to exercise your legal rights with respect to your personal data, please contact us at:

Email: [email protected]
Website: https://www.hoopershooch.com

We are committed to complying with all applicable data protection laws and welcome the opportunity to address your privacy concerns in a timely and respectful manner.